Sunday, January 21, 2007

A Discussion with Copywriter and Blogger Kristina Mausser

IA_012 Podcast (mp3) Opens Audio File in Browser

I recently had the opportunity to have lunch with local copywriter, Kristina Mausser. In this conversation, Kristina talks about the challenges of writing for the web versus that of writing for print material. We also cover the topic of organic Search Engine Optimization (SEO); the various streams of copywriters, proxy blogging, and the process Kristina follows in developing quality content for online publication.

Kristina runs her own copywriting company, digital word and also writes about her passion for writing, the Internet, and all things digital on her blog Word Up! Life in the Digital Hood.

I talk about a podcast recorded earlier that morning with Social Media expert Maggie Fox who will be one of our presenters at the April 2007 CapCHI Workshop on Web 2.0 and CHI. Registration for this event will be up in the coming weeks.

I will be taking on a Podcast for IT Conversations called BookIT! I will be speaking with authors of IT publications; starting in early February. My first two Podcasts will be with Peter Morville and Louis Rosenfeld on the O'Reilly publication Information Architecture for the World Wide Web. This will be followed by a discussion with Peter Morville on his book Ambient Findability.

The BookIT Podcast will cover more than topics related to IA. I have also asked to talk to the authors of Dreaming in Code, Wikinomics, Prioritizing Web Usability, Straight to the Top - Becoming a World Class CIO and Everyware. If there are IT books you have read lately that are of great interest to you, please pass them along to me. Ideally I'd like the books and questions to the authors to be guided by our listeners.

I will also be speaking about Podcasting at the upcoming Demo Camp here in Ottawa. If you're in the neighbourhood, please come out to the next event by adding your name to the Wiki.

Be sure to take the time and check out the brilliant new publishing tool, Public Square!

John Wiseman's Blog Post about Apple's new iPhone availability in Canada.